Job Posting Title
Account Ecxecutive, Norwell, MA
 
Start Date
10/02/2009
 
Reference Code
c01ac44a-64af-073d-e100-000018282f21
 
Job Title
Account Ecxecutive, Norwell, MA
 
Division/Entity
NCD/384
 
Department
Advertising Sales



Tasks
• Responsible for achieving revenue goals for all products set by management
o Manage and up sell existing client base
o Develop new business by prospecting and cold calling
o Communicate with internal support team daily
o Saleslook certified
? Account List Management
? Accurate forecasting
? Activity report
• Achieve minimum monthly standards of performance


• Prospecting
o Seek new customers through various prospecting methods including monitoring competitive media including; newspaper, television, radio and interactive
o Referrals from current customer base and advertising agencies
o Work with sales planner and telemarketing team to generate new business appointments

• Proposals & Presentations
o Work directly with Sales Planner to develop consultative presentations and relevant proposals to meet customer needs
• Client Relationships
o Solidify relationships with key agency and client personnel through face to face meetings and client entertainment
o Ongoing communication with Account Managers to ensure client expectations are being met and develop additional advertising solutions for customers
o Serve as main point of contact with customer to resolve any outstanding finance, traffic or production issues
o SAM Process
? Schedule client meetings with upper management and super key accounts
? Work with SP, AM, ASM to create action plan for every target, key and super key account

• Sales
o Prepare for weekly SAM meeting
? Identify sales opportunities
? Resolve client issues
o Reach sales goals by selling all product lines including; Spot, Interactive, On Demand, Multicultural, Premium Sports and ADS Insertion
o Participate in sales meetings, training programs, and conferences
o Meet with active clients to deliver Customer Care reports on a monthly basis (includes detail reporting on all product lines)


Requirements

• One to three years cable, broadcast (or other media) direct sales experience
• Bachelor’s degree in Sales or Marketing and/or equivalent experience
• Excellent written and oral communication skills
• Proficient with computer software and technology
• Must have and maintain a valid driver’s license with a satisfactory driving record and auto insurance
• Good working knowledge of marketing research
• Maintain a professional image and obtain customer satisfaction both internally and externally



Employment Type
Regular

Working Time
Full-time