Looking to make a hire? Go to our Employer Site

Job Title: Senior Product Marketing Manager

Company Name: Rockland Trust
Location: Hanover, MA
Profession: Department Head or Executive

Already have a Jobfox profile?
Click here to login and apply for this job.

Job Description:

Senior Product Marketing Manager
Tracking Code
9177
Job Description

Exciting career opportunity available in our Hanover Corporate Offices for a Senior Product Marketing Manager.  The Senior Product Marketing Manager is responsible for developing and implementing innovative and comprehensive marketing strategies and initiatives for Rockland Trust’s retail and business operations. This position will report to the Director of Marketing and have overall responsibility for management of product marketing information and data, including the development and management of product analysis and reporting.

Working with other areas throughout the bank, the Product Marketing Manager will oversee the entire product marketing roadmap and marketing execution throughout the product lifecycle. This includes business development and sales team support by providing strategy/tactical “go to market” recommendations to help meet profitability/revenue and customer satisfaction goals. This person will develop appropriate new products, and direct and deliver marketing strategies to support them, driving continued growth, and additional product sales, while increasing product adoption rates. As it relates to new product development and support, this position will research and develop fully integrated communications programs including advertising, collateral, direct marketing, interactive initiatives, public relations, and media relations.

 Additionally, and fundamental to this position, will be the full marketing support for all retail (including home equity) and business/commercial product lines. This includes planning and executing marketing and sales support programs to support the growth of consumer and business plans, and development and implementation of strategic marketing plans for appropriate business units. This position is responsible for ensuring that Rockland Trust builds strong, profitable relationships with consumers and business owners.

The ideal candidate will be familiar with and have experience working in product marketing in financial services in general and banking in particular, and possess an in-depth understanding of the functions of product development and marketing, including pricing, promotion, profitability (analysis), and positioning.

Overall responsibilities include:

     Serve as marketing liaison and strategist for product and business development to assigned business units.
     Develop annual marketing strategies related to new product goals and support annual sales goals with marketing tactics.
     Monitor competitive landscape: Provide competitor insights, including marketshare, target audiences, pricing, and promotions.
     Development of positioning of RTC’s product and pricing strategies. Oversee weekly pricing strategy meeting.
     Develop product launch plans, including market research, positioning, strategy, target audience, messaging, announcement components, sales support, lead generation plans, consumer adoption components, and analysis (tracking and reporting).
     Analyze internal and external data to identify cross sell opportunities that correlate to the bank’s strategic objectives. Interpret data for management, drawing independent conclusions and recommending action plans with focus on relationship building and profitability enhancement.
     Manage the bank’s direct mail efforts, including strategy, program tracking and measurement of campaigns, and provide analysis of direct mail results and report on ROI.  Oversee outside direct marketing agency. Provide related sales support such as lead list generation.
     Create marketing material and sales collateral, including product brochures, ads, sales aids, web content, internal communications, and others as necessary.
     Create recommendations for product introductions/changes/improvements through product life cycle, based on internal analysis and competitive market information. Forecast potential revenue and profits associated with these product changes/improvements. Provide information on product operation/specifications/applications and competitive advantages as requested.
     Manage MCIF (Marketing Customer Information File) and work with Information Services to ensure maximum utilization, including updates and interface modifications. Develop and implement reports for measuring standard performance (i.e. closed accounts, household trends, segment profitability, etc.) and summarize important findings as necessary. Serve as liaison to MCIF system provider.
     Direct routine and ad hoc reporting to assist in the development of marketing strategy, including maintenance of deposit and loan market share data by region and market characteristic trends across the bank’s service area.
     Direct and mentor project manager.
     Manage budget and forecasting.
     Communicate product related updates and modifications to sales organization and corporate partners on a regular basis

Required Skills

Required Skills/Experience:

     B.A. or B.S. degree; Masters preferred
     8+ years of experience in product marketing; at least 5 years of banking experience
     Demonstrate expertise in driving revenue, managing a product launch and campaign creation and execution
     Strong business acumen and P&L understanding/analytical skills
     Team and customer oriented, with strong interpersonal skills
     Organized, with excellent project management skills and flawless follow-through
     Experience with both business-to-business and business-to-consumer marketing preferred

Job Location
Hanover, MA, US.
Position Type
Full-Time/Regular
Total Hours Needed
40


Interested in this job?

Already have a Jobfox profile?
Click here to login and apply for this job.

Not the job for you?

Create your free profile now and we'll immediately match you with jobs that are right for you.

At Jobfox, we're dedicated to matching job seekers with great jobs based on their skills and experience. Find your next job today, start your free profile now.

Select a profession to see top Jobfox jobs in Boston.
This profession covers individuals who are located within an advertising agency or in-house department. Responsibilities can also include account management, media planning, creative, production and budgeting. Online advertising responsibilities are also covered by this profession.
This profession covers individuals who are involved with the channel management responsibilities of a product or service, including partnerships and licensing issues. Channel management is defined as the marketplace where products or services are sold. For example, the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry it is sold to, and/or to which segment (young adults, families, business people).
This profession covers individuals who have management or oversight responsibilities within the Marketing function. The individual may also have oversight responsibilities for multiple functions.
This profession covers individuals who are charged with fundraising responsibilities as well as managing individual and corporate donor relationships. This profession also covers individuals who administer, manage and apply for grant funding.
This profession covers individuals who are involved with event planning. The focus of this profession is primarily corporate, i.e.. seminars, trade shows and incentive programs. Social event planning is not covered.
This profession covers individuals who are graphic designers or web content developers who spend time mainly on print and web graphic design, not usability or application development. This profession does not cover web masters.
This profession covers individuals who create and execute communication plans to support the launch of new products or services. These positions also leverage databases to target messaging campaigns to potential users or customers.
This profession covers individuals who conduct market research to determine the potential success of products or services. These positions can be located within a company or an external research firm.
Individuals in this profession are responsible for developing media plans as well as the negotiation and purchasing of the various media formats.
This profession covers individuals who are in charge of managing an existing product, or are in charge of developing new products. This includes tasks such as promotion and maximizing profitability.
This profession covers individuals who are involved with public or government relations, or lobbying. These professionals promote individuals or groups by writing and releasing favorable publicity materials to communications media.
This profession covers the design, development and execution of site architecture and navigation. This includes maintenance, redesigns and upgrades for both external and internal websites
Seekers   Jobs   Privacy Policy   Terms of Use   Contact Us   Job News   © 2009 Jobfox
Atlanta Jobs   Boston Jobs   Chicago Jobs   Dallas Jobs   Houston Jobs   Los Angeles Jobs   New York Jobs   Philadelphia Jobs   Phoenix Jobs   San Francisco Jobs   Seattle Jobs   Washington, DC Jobs  

Jobfox is more than a list of jobs. Our patent pending Mutual Suitability SystemTM enables us to match the wants and needs of job seekers with those of our employers. We then take the process a step further through the Jobfox Intro. The Jobfox Intro connects both job seekers and employers to ensure there are no missed opportunities. It’s no wonder we have so many jobs and are the fastest growing job site on the Internet.