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Job Title: Director of Public Relations

Company Name: 3Com Corporation
Location: Marlborough, MA
Profession: Public and Government Relations

Job Description:

Duties and Responsibilities:
· Direct all corporate and North American Public Relations activities.
· Create media-worthy and measureable PR programs and campaigns that support the continued growth of the business.
· Lead the development of the overall media strategy, including developing story pitches and strategically positioning the Company and the brand in stature media through effective messaging.
· Develop and strengthen relationships with key national, trade and regional media and garner significant coverage.
· Integrate public relations activities into overall marketing campaigns to support business objectives and collaborate with other cross-functional departments.
· Prepare press releases, talking points, presentations and other communications materials for external and internal audiences.
· Coach spokespeople; manage press tours, prepare appropriate briefing materials and staff interviews as needed.
· Manage and support other Corporate Communications and PR Team initiatives as directed.
· Provide PR counsel and support to internal clients and senior management.


Skills and Experience:


· 10-15 years of experience as a technology Public Relations professional, including at least 5 years of management experience; agency and/or networking industry experience a plus.
· Demonstrated success growing an already high-profile technology brand to the next level of strategic press coverage, and public exposure through creative out-of-the-box thinking that drives measurable results.
· Familiarity with and entrée to top-tier technology and business media.
· Experience with social media and an understanding of how to integrate these next-generation platforms into PR programs.
· Self-motivated, comfortable and effective working in a fast-paced, deadline-oriented environment; he/she must be flexible and adapt quickly to shifting priorities.
· Strong project management skills – including development of project plans and timelines, as well as producing project updates, analysis and ROI measurement for senior management.
· Experience managing outside contractors and agencies, as well as working cross functionally.
· Strong written and verbal communications skills are a must.
· Strong organizational skills with keen attention to detail.
· Excellent listening skills and the ability to have positive interactions with co-workers.


Qualifications and Education:
· The ideal candidate will have a strong understanding of strategic integrated PR communications and how PR can strengthen the brand and influence perception among key stakeholders.
· Bachelor’s degree in journalism, public relations, marketing, communications or related field.


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