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Company Name: AMR Research, Inc.
Job Title: Field Marketing Associate
Location: Boston, MA
Profession: Lead Generation

Job Description:

Title: Field Marketing Associate
Type Of Job: Marketing
Position Description:

The Field Marketing Associate will be responsible for maintaining a marketing pipeline of potential prospects and developing tools for sales to use in prospecting efforts.  Specific duties include:

  • Maintain contact information for executives that fit AMR Research's target criteria.

  • Develop and coordinate marketing programs to increase the number and quality of potential prospects.

  • Maintain contact with unqualified sales prospects.

  • Measure market pipeline, quality and marketing campaign effectiveness in terms of marketing and sales pipeline success.

  • Assist sales in creating standard content for marketing campaigns.

  • Partner with research, sales and management to determine possible new markets.

Qualifications:

Bachelor's Degree and 4-6 years of related experience in marketing, lead generation or pipeline management.

Strong written and verbal communication skills.

Demonstrate excellent problem solving

Effective organization, time management and planning skills

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